Google rejects 'unfounded' EU antitrust charges of market abuse
Google has however been backed by one study by the Centre for European Reform, a pro-EU think-tank. It surveyed prices of 63 items in Britain’s consumer inflation basket, comparing prices on Google Shopping with those of the first-placed retailer in normal search results.
Google Shopping was 2.9 per cent cheaper.
"Those who lose most from Google’s behaviour are producers, not consumers, at least in the UK," author John Springford said in a report published last month.
"If Google’s prioritisation of its own shopping service gave it monopoly power, one would expect prices to be higher in its own service."